In a troubling job market, more students than ever before are looking at launching their own business after graduation. It’s easy to see why that is. Rather than waiting to find the perfect role and then fighting a thousand other applicants for the chance to work an entry-level position, a business launch can seem much simpler.
If you have a business idea and you have run through your business plan, checked your budgets and sourced your funding, it’s time to start looking at business exposure. Your business is not going to make any profits if customers can’t find you.
If you’re launching a new startup in 2019, here are some top tips for better exposure. The following article is going to focus on the importance of influencers, listings, local media and organic strategies.
- Use influencers
The social media influencer is not a new trend, but it’s never been more popular. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches! Influencer marketing can be incredibly effective and has become one of the top methods for brand exposure in 2018.
Look at the industry that you’re entering and look on social media for those relevant accounts with huge follower numbers and interactions. These are the people that can promote your business to an entirely new audience and it has proven to be very successful for marketing purposes.
- Get on listings
There are platforms available that will list businesses in your sector and in your local area. Get on as many of these lists as possible, but make sure that you remain sector relevant. It’s no good for a removal company to have a profile on a restaurant website. Instead, make sure that your removal company is listed on sites like Moving Company Reviews so that local residents can more easily find you and read the reviews of previous clients.
Those reviews can have a massive impact on your brand trust and could be the key to getting productive exposure that pays off. You should also list your business on Google My Business (GMB), and strive to appear on Google Maps and in Snack Pack results.
- Get on local media
While it’s easy to focus on new media options for brand exposure, don’t forget traditional media as well. Local radio stations and TV stations are always on the lookout for professionals to discuss the latest news and trends. Establish yourself as a leader in your field and go live on local media, and you’ll be reaching an entirely new demographic. People place a lot of stock in the people that they see and hear on traditional media, and if you know your industry, then you will establish good levels of trust in your business as well.
- Go organic
One of the most useful strategies for increased business exposure is ensuring that you present well on search engine listings. Take the time to learn about how SEO works, and commit to creating some form of content. That content can help you build an audience in a much more organic way and can be the source of a huge boost for your overall exposure. Content marketing can take time to perfect, but it’s one of the foundations of modern marketing and your business will benefit from even a little awareness of how it functions.
Business exposure is always going to be vital. After all, customers aren’t going to be able to buy from you if they don’t know you exist. Think outside the box and look for creative ways to create marketing campaigns that will reach the audience you want. Your business will only grow stronger as a result.
Are you starting your own business in 2019? Let us know if you have any other marketing tips for new businesses in the comments below.
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