Whenever someone is looking to start out on a new venture, it is a daunting task. Fortunately, there are plenty of resources to help you learn to grow your online brand. Here are four ways that you personally can establish your brand to generate work opportunities.
Establish a presence on social media
This takes time, but it is well worth the returns. A good social media presence is indispensable for anyone who hopes to make a living in the internet work space. Branch out and use as many different platforms as possible. Use Google Analytics to determine what is the most successful for generating a following and go with that as your strategy. Also, don’t underestimate the ability of these platforms to generate job opportunities. Some people post high-paying online jobs on Twitter. Networking through LinkedIn and Facebook can lead to recommendations from your acquaintances.
Personalise your brand
People like to know who they are working with. Having profiles on various platforms with a basic bio and photograph makes a world of difference. Your profile photo will be your client’s first impression, so you want to make sure that you get a good, professional photo from a service such as Expo Traffic.
Create a blog and post regularly
Sites with blogs tend to rank higher in searches and more. Use SEO tactics to make the most of your blog. Find out what keywords relate the most directly to your niche and use them to develop blog posts that will drive people to your site and bring conversions.
Also, blogs establish to those who visit your site that you actually do have industry expertise. While blogs may take a long time to create, they are extremely important and useful.
Work even with difficult clients
Everyone gets them. They may not be nasty, but they sure are difficult. They want something different than what you have, and you have to keep making changes.
If you are just beginning to establish your brand, you don’t have the freedom to be choosy. Some of the pickiest clients are also some of the most satisfied in the end and will give you a glowing recommendation.
There is way more information on how to market your brand successfully, but these four things will give you a pretty good start. Have patience and work hard, and you’ll have an established online brand in no time.
Do you have any more tips on how to grow your online brand? Tweet us at @CareerCamel and let us know.