Ever wanted to know what a day in the life of a social media marketer looks like? Well, now’s your chance. You might think that my life revolves around social media marketing, and it does – to an extent. I still make an effort to get off social media when I can as well, considering this is what I do for a living.
I try not to check my social media in the morning before I get to work because I know that I’ll have a lot of this to do when I first arrive. I usually work out in the morning, shower, and then get ready.
When I Get to Work
When I arrive at work after my commute, I make sure to check any voicemail messages or emails that I have from the night before. This way, I can quickly catch myself on anything that’s happened overnight and act accordingly. Of course, once I’ve checked the phone and emails, I jump onto the company’s social media pages to see what has happened overnight to any content that we’ve put out the day before. Sometimes, if things have dipped, like they often do on TikTok; we have to buy engagement and followers or use a tool to increase them.
My colleagues and I are responsible for putting out content, and because we work in a team, we offer each other feedback on the content and message each other anything that’s stood out about the engagement we’ve received as a result.
It’s really important to me that I’m able to have these conversations with my team so that we can bounce new ideas off one another and get a good idea of what’s working and what’s not. Once I’ve established that everything is as it should be with the new content, I schedule check-in calls with brand collaborators or reach out to new vendors that might be interested in working with us. I also take a bit of time to look at any changes to the algorithms, as well as any new product updates I need to be aware of.
In the Afternoon
Right after lunch, I jump straight into analytics. I always have these things at the forefront of my mind: revenue, engagement rate, brand positioning, and sentiment, as well as any other KPIs that are relevant. I respond to even more emails that have come in since I had my lunch break, and then we are all called into our mid-afternoon meeting. This is where we get together with the rest of the team and talk about any key updates to the business, as well as integrated strategy and alignment of our vision together.
Once we’ve had the big team meeting, I move on to an eCommerce meeting that’s intended as a check-in only. This is because a lot of what I have to do every day revolves around eCommerce sales, which is why it’s so important that I hear what the eCommerce team needs me to do for them. Afterward, I spend the rest of my day coming up with new content ideas, interacting with our target audience on all of our social media platforms, and direct messaging anyone who we’re trying to get on board.
When I head home for the day, I try not to spend too much time on social media – but I do take a notepad with me to jot down any content or engagement strategy ideas that come to mind. The thing about being a social media marketer is that I’ve always got growth on the mind, and ideas can come at any moment – even when I’m just about to fall asleep.
While I do take time out to decompress, I’ve got to stay on my game in order to make sure that each social media platform reflects our greater brand vision and business goals.
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