With social media taking the world by store every single day, it isn’t surprising that it plays a part in your career — it’s referred to as your social currency. When creating Instagram, Twitter, YouTube, TikTik, and LinkedIn accounts, there are some easy ways to go about creating them to ensure you bring in optimal return on investment.
When building your online persona, it’s a form of currency. Every time you post something, you’re establishing a personal brand that could have an impact on your currency. By showing authenticity, trustworthiness, and reliability through each and every post you promote, you’re able to gain followers that have the same passions and interests as you. You’re creating a community of like-minded individuals that are wanting to join strong communities like your own.
Oddly enough, leveraging the currency of your social media platform, and those that follow you, could actually have an impact on your future opportunities. Nowadays, recruiters check your social media accounts to see what you post, who follows you, and how you interact with them.
How did you build your personal brand? Let us know in the comments below.