education marketing

What is education marketing and why does it matter to you?

The education industry is a lucrative field. However, if you’re not reaching your target audience, it may seem like anything but. The truth is that it’s a competitive market and everyone is selling something for students, instructors or institutions. Whether you are in publishing, software development, assessment, or educational media, you need to have a solid marketing plan if you want to be successful.  Now more than ever, businesses need to set themselves apart from their competitors.

That’s where education marketing comes in. This specialised field consists of education sales experts who know the strategies you can use to meet the needs of an ever-changing market. Education marketing is what will determine whether you get the sale, or your competitor does.


The field of marketing has undergone several changes in recent years, due in large part to advancements in technology. You may know your product well but you may not be able to successfully sell it. You need to meet your target market where they are and engage them on the platforms they’re using. Having a presence on popular social media sites along with those exclusive to education is a good idea. Marketing experts can help you to identify exactly where your target audience is.

Why you need a specialised marketer

Technically, you could hire any marketing professional to help you sell your product. However, given the unique nature of education, you may be better served by engaging a specialist. The marketing methods which worked ten or even five years ago will not work as well now. Education marketers know what works with modern schools, colleges, and universities. They also know that these aren’t the only institutions which need educational products. More companies are seeing the importance of corporate learning, thereby creating new opportunities for businesses. In the modern economy, professional development is a must.

Product development today needs to be rapid and adaptable since everything changes so quickly. If you want your business to do well, you really need to assess if your products can solve the problems faced by institutions. Education marketers can conduct the research to determine how you need to tweak your offering in order to bring solutions.

It is also important to note that each level of education has a different need. Depending on what you have to offer, you will need to pick the niche which works best for your business. This is something else that a marketing professional can assist you with. Selling to the K-12 market is different from selling to teachers, higher education professionals or businesses. However, there are also similarities. Many entities are facing budget cuts and they are being forced to do more with less. It is therefore very important to provide value to whomever you’re serving.

The bottomline about education marketing

If you want your product or service to be successful, you need to draw on the knowledge of experts. Education marketers are well-placed to assess your product and sell it to the audiences which need it most. Instead of struggling to create your product offering and also sell it, engage someone who can assist you.

Are you an entrepreneur in the education sector? Let us know successful ways you have identified to market your business.

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